[Interview] "Feel It" - Quivver & Kieran on FutureForm Music

[Interview] "Feel It" - Quivver & Kieran on FutureForm Music

Producer, Quivver and also Kieran of FutureForm Music talk with us about the label's most recent release, "Feel It". The release is nothing short of Quivver quality. A progressive tech house track by John Graham (Quivver) alongside remixes by Marten Sundburg, and Ben Coda.

Quiver

What inspired this track and how did the idea come about? Was it something that happened in your life, something that you heard, or saw?

The track was based around three samples really. The "Feel It" vocal, the old school sounding pad chord, and a wobbly synth that kind of glued the groove together. I changed the kick drum in this track literally about 50 times. Every time I played the track out on a big system, I found a fault within the kick drum, and went back and changed it. I was also trying to get a dirty sound to the overall mix, and it took a long time to get the balance of dirt right. I ended up with a personal record number of mixes of a track ever! {Laughs} 

Tell us more about your production process. What goes into your preparation process and how does this accompany your work flow?

Sometimes I have an idea before going into the studio. Other times, I just go in and see what happens. Neither one is more fruitful. I find it sometimes helps to spend an hour just listening to new music before I go into the studio, and then not listening to anything while I’m working in the studio. So, it kind of inspires what I’m doing, but I hopefully don’t end up copying anything.

It’s been awhile since you’ve released on FutureForm. What about the label brought you back for this release?

No big story there. I was just happy with the first release. They’re good guys, so the label was always on my list of people to send stuff to.

How did working with Martin Sundberg and Ben Coda for the remixes on this release come to life?

Actually, that was all down to FutureForm, they chose the remixers. I thought they did a great job though, I was really happy with both remixes and it looks like they’re doing well.

What do you do to keep yourself inspired and energized and working on such great music?

As long as i’m DJing regularly, and other people are making good music, I’ll get inspired. Having a regular radio show on friskyradio.com, called “Controlled Substance,” helps because, I’m always looking for the best music out there and it keeps me on my toes.

Kieran

How are things going for you currently in Sydney, Australia?

All things are really well with me, thanks mate! I have just setup my studio again after moving. I am also working on a new website called "Tekonnekt" for dance music tutoring online. I’m definitely keeping busy. I’m planning on spending more time in the studio and making the most of the jam space. We’re nearing winter in Australia, so I’m ready to heat things up.

Tell us a bit about how FutureForm Music came into your life. Was it something you’ve always wanted to do, or did it just happen?

I’d wanted to start my own label for a while. After working in the industry as an A&R for another label – I got a taste of what could be done. My mate Pete and I were living in London back in 2010, and a unique opportunity presented itself that couldn’t be passed up. We jumped on the prospect of having top tier artist, like Quivver, join the ranks. Since then, we have just built a brand by focusing on the quality control of the label and limiting our output to ensure we deliver the goods for years to come. Soon after that, we found our A&R Manager, Herc Kass in Melbourne. The label launched on a foundation of mutual appreciation for phat grooves that brought us to where we are today.

What aesthetic do you strive to communicate to your audience with the label?

We shoot for an edgy, outer space and cosmic vibe with our label, as you may see from the cover art on our releases. Communicating that theme into the brand and through sound is pretty important for us.

You also make music under the moniker Verve. How does running FutureForm and your own releases occupy your time? Do you have a basic outline of what needs to get done, or does it happen more organically?

To me, it’s about having your own platform, getting your your own product out, on your terms, and time frames. Being a label owner as an artist gives you the freedom to write and release whatever your heart desires, without having to overthink the end result – it just captures the moment that you’re in at that time.

How would you want FutureForm to grow? Is there a long term vision for what you would like to accomplish with the imprint?

Long term, I would like to see the label integrate into the overall collective vision we have as FutureForm Collective – a group of like minded peeps who are into all forms of artistic expression, whether it be music, photography, video, animation and projection, you name it. We are looking at the option of launching a techno flavored sub-label in the near future while my label partner Sekuential goes down the rabbit hole of mastering live techno performance.

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