Sweetwater Brewery's 20-year-Anniversary Party with Moe.
For many of us here in Atlanta, it's hard to beat the combination of good beer and good music. The Southeast has become a hub for the nationwide craft beer frenzy, with no brewery being more popular than Atlanta's own Sweetwater Brewing Company. They've been rolling out delicious beers for 20 years now and hosted Moe. on a beautiful Sunday afternoon to celebrate.
The party took place in the Sweetwater parking lot, where they set up the stage, numerous beer lines, and plenty of food trucks. Parking on site was limited, but the people at Sweetwater provided a free shuttle from the Lindbergh MARTA station to the brewery. The event was set up beautifully. You could even see the stage from some of the beer lines, so grabbing a cold one during the set didn't seem like such a burden.
Moe was certainly the perfect band for the celebration. They deliver a well crafted, easy listening, psychedelic rock & roll sound that has attracted a happy-go-lucky audience of all ages for the better part of (ironically) 20 years now. The crowd was energized by beer and the sunshine so it was perfect fitting that they opened up with "Happy Hour Hero," letting us know they were there to party.
The band blistered through crowd favorites including "Shoot First" and "St. Augustine" for over an hour before taking a short intermission. The break gave people time to refill their beer glasses, and an opportunity to explore the brewery a little bit.
They took back to the stage with "Plane Crash," my favorite song off their 1998 album Tin Cans & Car Tires. It's a high-energy song that had everybody grooving again, but it also delivers an important message about conquering your fears. Their entire set was perfectly fitting for the afternoon. With such a large catalog of music, you never hear every song you want to hear at a Moe show, but they seemed to pick all the right ones on this day. We danced, drank, and laughed with strangers until we could hardly stand on our own two feet anymore.
After it was all said and done, everyone raved about how great the show was, and how good of a job Sweetwater did hosting the celebration. I certainly concur. It was everything I expected and more. I hate it for anyone who missed out, but the good news is you can catch Moe in Atlanta on April 21 at the Sweetwater 420 Festival. Get tickets here.