Three Things You Didn't Know About Music Midtown

Melissa Laurenceau and Jenevieve Purcell of Elk Events sharing a moment on site at a festival.

If you think just anyone can create a music festival and make it run successfully in the heart of one of the largest metropolitan cities in the country, you would be sorely mistaken. Melissa Laurenceau and Jenevieve Purcell, owners of Elk Events, have been working with Live Nation and Music Midtown for the past three years. They are responsible for getting behind the scenes logistics handled, such as permitting and making sure the residents in the neighborhood stay content. Elk Events is the liaison for Live Nation, the City of Atlanta and the residents of the surrounding neighborhoods of Piedmont Park. Here are three things you didn't know about what goes into making an outdoor festival like Music Midtown operate smoothly.

1. Permitting

The City of Atlanta has extremely strict guidelines for throwing an outdoor festival. Elk Events makes this process seamless and smooth for Live Nation by handling all of the paperwork. If you are looking into curating a festival, Elk Events can help you file the paperwork, inform you of insurance needs and get your payments into the correct hands of the city officials. If you've ever been to The Atlanta Jazz Festival, you can thank Elk Events for their work there as well. 

2. Getting Voices Heard From The Neighborhood

It's no secret the residents in the neighborhoods around Piedmont Park have their fair share of complaints about Music Midtown. Elk Events works with the neighbors and acts as the middle man by voicing their concerns to Live Nation.  One of the main issues residents have had in the past is with the trash that is left in their yards. Elk Events teamed up with the local waste management company and provided the residents with a phone number that they could call anytime there was trash left and it would be cleaned up for them.  

3. Problem Solving

Identifying issues and solving them is another speciality Elk Events provides. The residents in the neighborhoods were also complaining that patrons were urinating in their yards when they exited the venue. We're pretty sure anyone would be annoyed with that. Elk Events set out to fix the issue. They identified the problem that the festival goers were being pushed out of the park as soon as the last show was over. In the City of Atlanta, all parks must be vacated no later than 11 p.m. If you check out the lineup, that's when the last show of the night ends. No one wants to miss the headlining act to relieve themselves, so they just wait until the show is over. However, when they are told they have to leave before they can use the bathroom the problem lands on the outside residents yards, literally. To solve the problem, Elk Events placed port-o-potties outside Piedmont Park for the first time last year so folks could use the bathroom after the festival was over, genius! 

Thanks to Elk Events we can continue to enjoy the amazing festival that Music Midtown has been for years and will continue to be for many more years to come. They don't just work with large festivals either, they have also worked with Pullman Yard in Kirkwood and coordinated a family reunion in France. See everyone at the park this weekend! 

Liz Peña

Liz is an Atlanta-native and lover of music. She is a freelance marketer who has been creatively writing since she was a child. As the publisher of Bullet Music, she thrives on creating a space for Atlanta artists to showcase their work. Liz enjoys nature, cooking and hanging out with her family. Follow her adventures on Instagram: @pocketsizedpeach